Nike Strives for Zero Waste

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Shoe manufacturer Nike is moving closer to it’s goal of zero waste from footwear manufacturing.  Earlier this month the company announced that 71 percent of its footwear and apparel incorporates waste from its own manufacturing process. These efforts reduce the amount of waste being sent to landfill or incineration.

As Nike writes on their website, the company’s “moonshot ambition is to double its business while halving the company’s environmental impact. It has set three strategic aims to guide this work: minimize environmental footprint, transform manufacturing and unleash human potential.” To accomplish this Nike is looking a both manufacturing and after consumer use.

Nike has been a pioneer in the Reuse-A-Shoe program with NASA, the U.S. State Department and U.S. AID. This program includes NikeGrind which regenerates existing products into new ones.  The Resuse-A-Shoe program has recycled approximately 30 Million pairs of shoes. In addition, Since 2010, more than three billion plastic bottles have been diverted from landfills and converted into recycled polyester for Nike performance products, such as new Nike Vapor football kits with Aeroswift technology.

All of these efforts contribute towards Nike’s goal of zero waste from contracted footwear manufacturing by FY20. This is part of an ongoing commitment to sustainable innovation that drives business growth while still delivering performance innovation for athletes.

About Nike Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands
include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories. For more information visit http://news.nike.com/ and follow @Nike.  Nike products are available through iGive.com where a percentage of every purchase goes back to your favorite cause.

 

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