Make-A-Wish Germany fulfills the long-desired wishes of children and young adults between the ages of three and 18 years, who suffer from life-threatening illnesses. With this, they and their families experience happy and unforgettable moments, which give them hope, strength and joy of life to carry them as they fight against their illness. For iGive merchant partner, Condor Airlines, it is a particular honor to be able to make a small contribution.
In 2016, to celebrate its 60th anniversary, Germany’s most popular leisure airline flew at least one child to a dream destination for a short period of time out of their everyday life, which is too oft determined by illness.
A few trips included:
The 11-year-old Tomàs, who is suffering from cancer, and was happy to visit a sloth farm in Costa Rica. In June, 5-year-old Alicia, who is suffering from cystic fibrosis, finally visited her grandmother in the Dominican Republic. The next dream that Condor fulfilled in cooperation with Make-A-Wish in August, belonged to Yasin from Munich. The 14-year-old, who is ill with leukemia, simply wanted to spend a carefree holiday with his family in Majorca. “With all my heart I wish for a hotel with a swimming pool”, said Yasin, full of anticipation for the journey.
For those living and surviving breast cancer, weight gain can be an unexpected consequence following treatment. Weight Watchers International, Inc. (NYSE: WTW) launched Project L.I.F.T. – Live Inspired, Fight Together – a new movement, in collaboration with the American Cancer Society. The program is designed to help those survivors with advice and support.
One study reviewed by the Weight Watchers team showed that breast cancer survivors are twice as likely to gain 11 pounds or more within 5 years of treatment as compared to their cancer-free peers.
“There are more than 3.5 million breast cancer survivors living in the U.S. alone with a history of invasive breast cancer.1 Through this program we’ve developed with the American Cancer Society, we will uniquely support these survivors and guide them on the road to achieving their best holistic health post-treatment,” said Stacey Mowbray, President of Americas at Weight Watchers International, Inc. “We believe the Weight Watchers culture of extraordinary encouragement combined with the resources to inspire and guide healthier choices can really make a difference for survivors.”
This fall, through Project L.I.F.T., Weight Watchers, in collaboration with the American Cancer Society, will deliver:
Content For Survivors:
Weight Watchers Project L.I.F.T. Online Content: Available to both Weight Watchers Members and non-members and in collaboration with the American Cancer Society, Weight Watchers will provide free information on its WW Living site designed for breast cancer survivors. This content will help women understand why they might have gained weight, how losing a modest amount of weight can provide many health benefits, and how they can work to lose the weight through information and support within the community.
Weight Watchers Magazine: To celebrate survivors during National Breast Cancer Awareness month in October, Weight Watchers is featuring three breast cancer survivors who are also Weight Watchers Members in the September/October issue of Weight Watchers magazine, on newsstands August 16.
American Cancer Society Making Strides Against Breast Cancer® Events: Every three-to five-mile Making Strides walk, occurring during the month of October, is a powerful and inspiring opportunity to unite as a community to honor breast cancer survivors, raise awareness about steps to reduce the risk of developing breast cancer or find it early, and raise money to help the American Cancer Society save lives from breast cancer. Weight Watchers Members, staff, family, and friends across the country can join and support the Weight Watchers team at Making Strides events nationwide, joining walks in their local communities under the Weight Watchers banner. To find and sign up for a local Weight Watchers walk, please visit MakingStridesWalk.org/weightwatchers.
Wear WW Proud: Weight Watchers has designed a special T-shirt, which Weight Watchers team members can wear during the walks. Beginning in mid-September, shirts will be available online for purchase at http://shop.weightwatchers.com/ with profits benefitting the American Cancer Society’s efforts to save lives from breast cancer.
On-The-Ground Activations: Weight Watchers will have an on-the-ground sponsorship presence in 11 local walk events with Weight Watchers photo booths for walk participants to capture and share the moment.
October Limited Edition Products: Beginning in mid-September and throughout the month of October, Weight Watchers will sell a limited edition water bottle and journal in its meeting rooms and in its online shop at http://shop.weightwatchers.com with profits benefitting the American Cancer Society’s efforts to help save lives from breast cancer.
Breast Cancer SurvivorTalks: Weight Watchers will open its doors to members and non-members throughout October in 11 select markets nationwide, inviting all who are interested to participate in an open discussion to share their stories, encourage each other and learn together.
To join Weight Watchers through iGive.com and support your favorite cause use this link. To support the American Cancer Society through your online purchases with iGive join here.
Joe Waters of the blog – Selfish Giving is back with his annual list of 10 Best Cause Marketing Promotions of 2015. As always, it was a great year for cause marketing.
“There was a noticeable spike in company-led cause marketing promotions compared to last year. Like a game of Where’s Waldo? I had to ask: “Where are all the great nonprofit cause marketing programs?” Of course, they are always there, but the advantage went to companies – at least in 2015. Perhaps nonprofits will mount a comeback in 2016.”
Let us know what you think about these promotions! Have a great cause marketing promotion that you want to share? Let us know
It is the mission of the Precious Moments Supporting Foundation to glorify God through hope, promise, and celebration; to nurture, develop and encourage creativity; and to provide children with the tools to explore the arts through charitable donations, volunteers and special projects.
As a non-profit, 501 (c )(3) organization with an emphasis on the arts, it is the Precious Moments Supporting Foundation’s purpose to enable children to recognize their God given gifts. Community involvement with churches, local schools, home school groups and other organizations is the Foundation’s primary focus. Creating events to include theater, song, dance and art will provide our youth an opportunity to explore and share their talents. Our facilities are available to the public for events and projects that coincide with the Foundation’s mission statement. The Precious Moments Supporting Foundation welcomes volunteers with a passion for the arts to assist in molding our youth fundamentally, socially and spiritually.
The Precious Moments Supporting Foundation is the sole support for the Precious Moments Chapel and grounds.