The Body Shop Celebrates 40 Years of CSR with “Enrich, Not Exploit”

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From Cone Communications’ Blog: Prove Your Purpose

The Body Shop is no stranger to CSR commitments. In fact, the beauty brand has been in the trenches on social and environmental issues since its founding in 1976. Founder Anita Roddick was a driving force behind the company’s campaigns, from the first official “Save the Whale” campaign in collaboration with Greenpeace in 1986 to the 1998 “Make Your Mark” campaign launched by the Dalai Lama in collaboration with Amnesty International. Now, The Body Shop is going one step further, launching a comprehensive global CSR strategy to unify its message. Last week, as The Body Shop celebrated its 40th birthday, it simultaneously launched a new commitment entitled “Enrich Not Exploit,” helping to bolster the company’s goal to become the world’s most ethical and sustainable global business. The commitment’s official manifesto echoes Roddick’s belief that “business could be a force for good” and outlines the three pillars of the Enrich Not Exploit platform: “Enrich Our People,” “Enrich Our Products” and “Enrich Our Planet.” Within the pillars are a series of 14 goals set for 2020 that make the business accountable for delivery, including “powering 100 percent of stores with renewable or carbon balanced energy” and helping “40,000 economically vulnerable people access work around the world.”