For those living and surviving breast cancer, weight gain can be an unexpected consequence following treatment. Weight Watchers International, Inc. (NYSE: WTW) launched Project L.I.F.T. – Live Inspired, Fight Together – a new movement, in collaboration with the American Cancer Society. The program is designed to help those survivors with advice and support.
One study reviewed by the Weight Watchers team showed that breast cancer survivors are twice as likely to gain 11 pounds or more within 5 years of treatment as compared to their cancer-free peers.
“There are more than 3.5 million breast cancer survivors living in the U.S. alone with a history of invasive breast cancer.1 Through this program we’ve developed with the American Cancer Society, we will uniquely support these survivors and guide them on the road to achieving their best holistic health post-treatment,” said Stacey Mowbray, President of Americas at Weight Watchers International, Inc. “We believe the Weight Watchers culture of extraordinary encouragement combined with the resources to inspire and guide healthier choices can really make a difference for survivors.”
This fall, through Project L.I.F.T., Weight Watchers, in collaboration with the American Cancer Society, will deliver:
- Content For Survivors:
- Weight Watchers Project L.I.F.T. Online Content: Available to both Weight Watchers Members and non-members and in collaboration with the American Cancer Society, Weight Watchers will provide free information on its WW Living site designed for breast cancer survivors. This content will help women understand why they might have gained weight, how losing a modest amount of weight can provide many health benefits, and how they can work to lose the weight through information and support within the community.
- Weight Watchers Magazine: To celebrate survivors during National Breast Cancer Awareness month in October, Weight Watchers is featuring three breast cancer survivors who are also Weight Watchers Members in the September/October issue of Weight Watchers magazine, on newsstands August 16.
- American Cancer Society Making Strides Against Breast Cancer® Events: Every three-to five-mile Making Strides walk, occurring during the month of October, is a powerful and inspiring opportunity to unite as a community to honor breast cancer survivors, raise awareness about steps to reduce the risk of developing breast cancer or find it early, and raise money to help the American Cancer Society save lives from breast cancer. Weight Watchers Members, staff, family, and friends across the country can join and support the Weight Watchers team at Making Strides events nationwide, joining walks in their local communities under the Weight Watchers banner. To find and sign up for a local Weight Watchers walk, please visit MakingStridesWalk.org/weightwatchers.
- Wear WW Proud: Weight Watchers has designed a special T-shirt, which Weight Watchers team members can wear during the walks. Beginning in mid-September, shirts will be available online for purchase at http://shop.weightwatchers.com/ with profits benefitting the American Cancer Society’s efforts to save lives from breast cancer.
- On-The-Ground Activations: Weight Watchers will have an on-the-ground sponsorship presence in 11 local walk events with Weight Watchers photo booths for walk participants to capture and share the moment.
- October Limited Edition Products: Beginning in mid-September and throughout the month of October, Weight Watchers will sell a limited edition water bottle and journal in its meeting rooms and in its online shop at http://shop.weightwatchers.com with profits benefitting the American Cancer Society’s efforts to help save lives from breast cancer.
- Breast Cancer Survivor Talks: Weight Watchers will open its doors to members and non-members throughout October in 11 select markets nationwide, inviting all who are interested to participate in an open discussion to share their stories, encourage each other and learn together.