Nike Highlights Athlete Chris Mosier’s Unlimited Courage

Nike Ad featuring Chris Mosier

Nike Celebrates Athlete Chris Mosier

Nike selected athlete, Chris Mosier as the face of “Unlimited Courage” because of his determination and spirit. Chris is the first transgendered athlete to earn a spot on a U.S. Men’s National Team.

Chris Mosier competes in the duathlon and triathlon. On August 8th a television ad featuring Mosier was aired during the U.S. Olympic Coverage on NBC.

In 2015, with a sprint duathlon time of 01:02:45.48 at the national championships — earning him a seventh place finish in the male 35-39 group — Mosier became the first openly trans athlete to earn a spot on a U.S. national team. Mosier’s feat in the 5K-run, 20K-bike, 2.5K-run race led him to challenge the international transgender competition policy, which resulted in the creation and adoption of new, more-inclusive guidelines for participation of transgender athletes.

In addition to being a world-class athlete, Mosier is the founder of Transathlete.com, a resource for students, athletes, coaches, and administrators to find information about trans* inclusion in athletics at various levels of play.

Mosier declared in a Nike Press Release: “Being the first trans man on a U.S. men’s national team was a dream come true for me. I always wanted my name on a jersey. To represent our country at the highest level, in my sport, is just outstanding. It’s just such an amazing opportunity — and an amazing opportunity for other people to see themselves reflected in someone succeeding in sports as a trans man.”

To learn more about the Nike Unlimited Campaign visit: http://news.nike.com/news/unlimited-courage-chris-mosier

Nike is committed to creating positive social change around the world. They engage their employees to amplify impact and work with global partners to tackle some of the biggest challenges in the world today. They are also an iGive.com partner, where a percentage of purchases at Nike.com can mean a donation back to your favorite U.S. or Canadian cause.

 

 

 

 

 

 

 

Nike Strives for Zero Waste

Nike Log0

Shoe manufacturer Nike is moving closer to it’s goal of zero waste from footwear manufacturing.  Earlier this month the company announced that 71 percent of its footwear and apparel incorporates waste from its own manufacturing process. These efforts reduce the amount of waste being sent to landfill or incineration.

As Nike writes on their website, the company’s “moonshot ambition is to double its business while halving the company’s environmental impact. It has set three strategic aims to guide this work: minimize environmental footprint, transform manufacturing and unleash human potential.” To accomplish this Nike is looking a both manufacturing and after consumer use.

Nike has been a pioneer in the Reuse-A-Shoe program with NASA, the U.S. State Department and U.S. AID. This program includes NikeGrind which regenerates existing products into new ones.  The Resuse-A-Shoe program has recycled approximately 30 Million pairs of shoes. In addition, Since 2010, more than three billion plastic bottles have been diverted from landfills and converted into recycled polyester for Nike performance products, such as new Nike Vapor football kits with Aeroswift technology.

All of these efforts contribute towards Nike’s goal of zero waste from contracted footwear manufacturing by FY20. This is part of an ongoing commitment to sustainable innovation that drives business growth while still delivering performance innovation for athletes.

About Nike Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands
include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories. For more information visit http://news.nike.com/ and follow @Nike.  Nike products are available through iGive.com where a percentage of every purchase goes back to your favorite cause.

 

NIKE, Inc. Sets Bold Vision and Targets for 2020

Demonstrating Sustainable Innovation is a Powerful Engine for Growth and a Catalyst for Change

NIKE, Inc. (NYSE:NKE)  released its FY14/15 Sustainable Business Report, which details strong progress against the company’s environmental and social targets and sets a vision for a low-carbon, closed-loop future as part of the company’s growth strategy.

“At Nike, we believe it is not enough to adapt to what the future may bring – we’re creating the future we want to see through sustainable innovation,” said NIKE, Inc. President and CEO, Mark Parker. “Today our teams are advancing ambitious new business models and partnerships that can scale unprecedented change across our business and the industry.”

The report highlights how Nike has embedded sustainability across its business and signals Nike’s continued commitment to set aggressive sustainability targets and invest in disruptive innovation – all in service of driving company growth, delivering performance innovation for athletes and acting as a catalyst for change in the world.

“We’ve set a moonshot challenge to double our business with half the impact. It’s a bold ambition that’s going to take much more than incremental efficiency – it’s going to take innovation on a scale we’ve never seen before. It’s a challenge we are setting for ourselves, our collaborators and our partners as we move toward a circular economy future,” said Hannah Jones, NIKE, Inc. Chief Sustainability Officer and VP, Innovation Accelerator.

The company shared strong progress toward reported FY15 goals, including:

  • Reduced carbon emissions during a period of continued growth: Shipped more than 1 billion units in FY15 and revenue increased 52% from FY11 through FY15, while carbon emissions decreased by 18% per unit.
  • Delivered substantial water reductions: Increased water efficiency by 18% per unit in apparel materials dyeing and finishing and 43% per unit in footwear manufacturing, exceeding the goal of 15%.
  • Worked with fewer, better contract factories: 86% of contract factories demonstrated an investment in workers by achieving a minimum bronze rating on the Nike Sustainable Manufacturing & Sourcing Index, making progress toward 100% by FY20.
  • Improved product sustainability: Designed products that provide superior performance with a lower environmental impact – 98% of new footwear scored silver or better on our product sustainability indices, 80% of new apparel scored bronze or better and the use of environmentally preferred materials increased overall.
  • Drove down waste: In FY15, contract footwear factories diverted 92% of footwear factory waste from landfill or incineration without energy recovery.

As the next step on that journey Nike has set three strategic aims: minimize its environmental footprint, transform its manufacturing and unleash human potential.

Minimize Environmental Footprint

Nike aims to minimize its environmental footprint throughout the product lifecycle, looking at carbon and energy, chemistry, water and waste to identify strategies to use less, use better, innovate new solutions and, where possible, close the loop and reuse. For example, about 60% of the environmental impact in a pair of Nike shoes is embedded in the materials used. Knowing materials matter most, Nike is investing in creating a new palette of sustainable materials in a move toward closed-loop products, and has already incorporated recycled materials into 71% of its footwear and apparel products, in everything from apparel trims to soccer kits to Flyknit yarns.

Transform Manufacturing

Nike’s Manufacturing Revolution initiative is not only transforming what products Nike makes, but also how it makes them through technology, labor and sustainable innovation. In order to deliver new product innovation to consumers Nike is focused on creating technology-driven manufacturing, through more sustainable factories that place highly skilled, engaged and valued workers at the center. Nike is working with fewer, better contract factories that are committed to taking this journey.

Nike is also running pilot research programs dedicated to engaging and connecting workers to healthcare, education and finance networks to make positive changes inside and outside the workplace.

Unleash Human Potential

In addition to the commitments to workers through Manufacturing Revolution, Nike is also looking to unleash the potential of its own teams. Guided by the belief that diversity fosters creativity and accelerates innovation, Nike is strengthening its recruitment, promotion and retention of diverse talent throughout the world with the goal of reflecting the diversity of the consumers it serves and the communities where its employees live and work. Nike will accelerate its efforts by expanding representation of women and people of color to start, while continuing to increase diversity of all dimensions across its business long term.

The company is also introducing a new Family Care benefit in the U.S. that will support all new parents as well as employees caring for sick family members. Now mothers and fathers will receive an additional eight weeks paid time off and employees who need to care for family members also receive eight weeks paid time off.

On the field of play, Nike is serving the next generation of athletes by raising awareness of the physical inactivity epidemic and working with others to get kids moving. For example, Nike’s engagement with Let’s Move Active Schools in the U.S. has reached more than 10 million kids since 2013.

FY20 Targets

To achieve these three aims, Nike set new targets for FY20 spanning environmental impact areas and its entire supply chain, including:

  • To have zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery.
  • To source 100% of products from contract factories meeting the company’s definition of sustainable.
  • To create products that deliver maximum performance with minimum impact, seeking a 10% reduction in the average environmental footprint and an increased use of more sustainable materials overall.
  • By the end of FY25, to reach 100% renewable energy in owned or operated facilities and to encourage broader adoption of renewable energy as part of an effort to control absolute emissions.

Nike believes these efforts – from materials innovation, to transforming its manufacturing models, to visionary 2020 targets – will deliver on Nike’s long-term strategy to leverage sustainable innovation as a powerful engine for growth and catalyst for change.

About Nike, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories. For more information visit http://news.nike.com/ and follow @Nike.