Kay® Jewelers has announced the launch of the #SingForStJudeDonation campaign. Guests can help support St. Jude by uploading a video of themselves singing the Kay Jewelers jingle – “Every Kiss Begins with Kay” – to the Kay Facebook page or on Twitter and using the hash tag, #SingForStJudeDonation. In celebration of the Kay 100th anniversary, $100 will be donated to St. Jude for every video posted from now through December 24, up to $50,000 in total.
Since the inception of the partnership with St. Jude in 1999, Kay has raised nearly $53 million dollars to help St. Jude advance research and treatment of childhood cancer. These funds are critical given that no family ever receives a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Most recently, Kay and St. Jude announced the latest collaborative effort, the Kay Research and Care Center, a six story building in the heart of St. Jude’s campus. The Kay Research & Care Center ushered in a new era of research, education, collaboration, care and treatment for the kids at St. Jude.
In addition to participating in the #SingForStJudeDonation campaign, guests can also support Kay and its efforts benefitting St. Jude through the annual plush campaign. This year two plush animals — Kit, an adorable plush bear, and Kobie, a cuddly plush puppy — are available at all Kay stores for $13.99 each. All profits, no less than $7 of the purchase price of each “Kit” and “Kobie,” will be donated to St. Jude Children’s Research Hospital.
About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,600 stores. For additional information on Kay® Jewelers visit www.Kay.com, follow us on Facebook® (www.facebook.com/KayJewelers), Twitter® (www.twitter.com/KayJewelers), YouTube (www.youtube.com/KayJewelers), Pinterest (www.pinterest.com/KayJewelers) and Instagram (www.instagram.com/KayJewelers).
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