Timberland Celebrates the Season of Giving

Timberland employees celebrate the season of giving through the company’s Path of Service™ program. More than 100 employees have volunteered at seven events in support of nonprofit organizations in New Hampshire as well as other projects around the world.  Approaching its 25th year, Timberland’s Path of Service™ program provides employees with up to 40 paid hours each year to serve in the community.

“Timberland regularly sees a spike in end-of-year service hours as employees eagerly sign up for projects to make the holidays a little brighter for people in need,” said Atlanta McIlwraith, Timberland’s senior manager of community engagement and communications. “Through the Path of Service™ program, employees are able to use these hours to serve nonprofits they are passionate about.”

Across North America, Europe and Asia, Timberland volunteers celebrate Serv-a-palooza in ways that meet the needs of their local communities.  Some of this year’s Serv-a-palooza project highlights include:

  • In China, volunteers planted trees and engage primary school children in activities that inform and empower them to protect the environment
  • In England, volunteers returned to historic Chirk Castle to clean and restore the park grounds.
  • In Vietnam, volunteers renovated, repaired and repainted a local kindergarten
  • In France, volunteers supported park activities and urban greening projects with local youth to encourage youth engagement in the outdoors
  • In the United States, volunteers in New Hampshire improved grounds and delivered care packages to clients of the Manchester VA Medical Center.

Timberland’s culture and product designs are inspired by the rich New England heritage of the company. Everything they make, every store they open, every aspect of the business has been founded upon the outdoor lifestyle – whether that involves wooded trails or city streets – and a Timberland community that thrives on giving back.  Timberland shoppers who purchase through iGive.com can also give back to their favorite cause with every purchase.

Shop Michael Stars during #31DaysofGiving to earn a #donation for your Cause!
Give beautifully.

KitHub empowers kids and adults to dive into hands-on and creative STEM activities 
Get a Free Stocking Stuffer with orders of $40+ #ishopigive 

Timberland Celebrates Service Driven Employees

Timberland’s Path of Service™ program offers full-time employees up to 40 paid community service hours. Employees who serve all of their available hours in a year earn membership in Timberland’s 40’s Club. Several 40’s Club members at Timberland’s headquarters in Stratham N.H. hold up mugs and certificates received at a recent 40’s Club recognition event.

At Timberland, there is a strong sense of pride among employees for the company’s established heritage of environmental and social justice, which is rooted in a long-standing commitment to service. This dedication to service is still alive today. President Stewart Whitney and the Timberland community recently celebrated a group of its employees at a special event recognizing the group’s outstanding commitment to service with an induction into the company’s “40’s Club” program. The program, which was conceived to infuse volunteerism into the company’s DNA and culture, honors employees who serve all of their 40 paid community service hours each year.

Service has been a way of life at Timberland since 1992, when the company started its Path of Service™ program to motivate all employees to embrace service, not just the sustainability or corporate responsibility teams. “Employees are proud of their club membership and it’s like a badge of honor,” said Atlanta McIlwraith, Senior Manager of Community Engagement and Communication. “If you walk around our global headquarters building you’ll see certificates and pins from every year displayed in employee’s work spaces. People challenge each other to get into the club each year and our membership numbers are growing.” In 2014, Timberland employees volunteered over 72,000 hours and 77 employees at Timberland’s global headquarters served all 40 of their available hours. These employees represented 18 percent of employees at that location. Since the program began, Timberland employees have volunteered more than one million hours of community service around the globe.

www.igive.com

Timberland Commissions Study to Test Feasibility of Reintroducing Cotton as Haitian Export Crop

timberland

Timberland, Smallholder Farmers Alliance and Impact Farming Join Forces to Explore Expansion of Successful Sustainable Agroforestry Model in Haiti

Global outdoor lifestyle brand Timberland, Impact Farming and Haiti-based Smallholder Farmers Alliance (SFA) today announced the launch of a new feasibility study exploring the possibility of reintroducing cotton as an export crop for Haitian smallholder farmers. If the study proves successful, the opportunities for organic cotton farming in Haiti are extensive, and companies like Timberland can one day transition from being early supporters of the SFA agroforestry enterprise to being its customers.

Cotton was once a valuable agricultural export from Haiti. After decades of natural disasters, rampant deforestation and trade embargoes in the early 1990s, cotton stopped being a viable crop for farmers. With support from the SFA, Timberland and the Clinton Foundation, Impact Farming is undertaking the new study to assess the feasibility of smallholder cultivation of cotton and organic certification or participation in the Better Cotton Initiative. The study could further empower the Haitian smallholder farming community to become an active participant in the global supply chain.

In 2010, Timberland and SFA embarked upon the creation of a powerful sustainable agroforestry model that helped Haitian smallholder farmers plant five million trees in five years while simultaneously improving crop yields, creating a microfinance program and rural farm business and more recently, building an agricultural export market for “superfood” moringa. In fact, last month, U.S. brand Kuli Kuli launched a new line of Moringa Green Energy shots made with moringa sourced from smallholder farmers in Haiti and sold at Whole Foods Market stores nationwide.

“Our program with Timberland was so successful that we saw the potential to replicate the model in Haiti and other developing countries, and scale it to cotton, rubber or other textiles and resources,” said Hugh Locke, co-founder of the Smallholder Farmers Alliance. “This feasibility study is the first step in potentially changing the dynamics of international development and sourcing. It is a true testament to the impact that collaboration, creativity and long-term thinking can have on the future of a country like Haiti.”

As part of this study, the SFA is working with Université Quisqueya, Haiti’s leading private university, to explore the establishment of a new smallholder cotton research center that will study cotton growing best practices, undertake field studies and link with universities and research facilities in other countries engaged in similar work.

“Our partnership with the SFA has already resulted in significant benefits for smallholder farmers in Haiti,” said Colleen Vien, sustainability director for Timberland. “We’re eager to see the results of the study and potentially become a customer of the farmers we have been working with for years. If successful, this is another great opportunity to bring a part of our supply chain full circle.”

Timberland and the SFA worked together to create a model whereby farmers voluntarily tend to a network of nurseries that produce one million trees annually. In return, farmers receive training, crop seeds, seedlings and tools that help restore tree cover and increase the farmers’ own crop yields – a mutually beneficial and sustainable cycle. To date, this self-sustaining business model has resulted in the planting of 5.2 million trees and helped 3,200 farmers increase productivity on their farmlands by an average of 40 percent, resulting in increased household income of 50 percent, on average. The program has also resulted in increased access to education and healthcare, including an estimated 3,400 additional children of SFA members placed in school. The journey is captured in a powerful documentary film titled, “KOMBIT: The Cooperative,” which will tour 250+ U.S. markets this spring and summer.

To learn more about the feasibility study, please visit www.ImpactFarming.org and www.HaitiFarmers.org for updates.

About Timberland

Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.

About Smallholder Farmers Alliance

The Smallholder Farmers Alliance (SFA) applies business solutions to help feed and reforest a renewed Haiti by establishing market-based farmer cooperatives, building agricultural export markets, creating rural farm businesses and contributing to community development.

About Impact Farming

Impact Farming works with smallholder farmers internationally to scale business solutions that integrate sustainable food production with increased tree cover and self-financed community development. Impact Farming also supports the work of the Haiti-based Smallholder Farmers Alliance.